Lionsgate is a fairly new, big Hollywood studio which became more mainstream as the years past. They specialise in independent and foreign films, films that were considered controversial such as American Psycho which starred Christian Bale as the lead – ‘Patrick Bateman’. At the time of the movie’s release, he was a relatively unknown actor at the time, but came to gain critical acclaim for his performance. Strong word of mouth meant it would go on to be one of Lionsgate’s first limited release box office success grossing $34 million on a budget of $7 million.
As of recent they have become a major part of bringing people to movie theatres, with highly successful franchises like The Hunger Games and Twilight. But what most people recognize them for is their horrors, they were considered a staple brand for horror films with the Saw franchise being the most successful horror franchises of all time, and now they have a slate of new horror films being released every year, like Hostel, My Bloody Valentine etc.
The Woodlands would be a great fit for Lionsgate as it was independently made and for a very cheap price. It would also be an easy deal for Lionsgate, they would have to acquire distribution rights, production is all handled for them much like the film You’re Next, made independently acquired by Lionsgate for $2 million and went on to gross over $26 million.
This film has unknown stars and crew which could potentially hurt the box office numbers. What this film could be good at is becoming a cult classic. Making the most of what we had, this film could turn a profit if given a limited release. The typical theatre count for a major release is around 3,000 cinemas. What many films do is, for example the film Lone survivor opened in just 2 theatres the week before wide release and had a huge $45,000 per theatre average.
If the same was done with our film, depending on the success of its limited release could be expanded to more and more screens every weekend depending on its staying power.
The Woodlands is an original concept, which incorporates classic jump scares and suspenseful scenes to their advantage reminiscing of classic horror much like the film The Conjuring did. For Marketing the film, it could gradually gain momentum as the release date closes in, releasing teasers on YouTube for free, reducing the chances of Lionsgate losing money – follow the same route as Paranormal activity and get the viewers to Demand It. Being that it contains no one recognizable, it would be best to focus on the story and the scares – a great way to attract younger audiences who are keen to see something with high entertainment value.